Web users struggle to filter unwanted content from feeds
Across social feeds, video and search results, and ordinary webpages, people want to suppress specific topics, AI-generated or spammy material, ads and prompts, and inaccessible media. Native controls are inconsistent, depend on content being tagged correctly, or do not offer the distinctions users want, leaving people to mute or block accounts, submit feedback, skip content manually, or avoid parts of sites. The requests cover many kinds of content, so an independent tool would need to be clear about which sites and filters it supports rather than promise perfect filtering everywhere.
For web and social-media users who want granular control over what they see. Mentioned from Feb 2019 to Sep 2026 on Bluesky, GitHub, Hacker News and Stack Exchange.
301 different people described this problem in 295 separate discussions.
- Indie fit
- 3.0/10
- Pain
- 5.2/10
- Frequency
- 10.0/10
- Willingness to pay
- 4.8/10
- Momentum
- 2.8/10
- Who pays
- Consumers
- Competition
- High
- Build difficulty
- Medium
What people said
Quoted word for word. Follow a link to read the whole discussion.
I want an agent that knows me and acts on my behalf as I browse the internet. It should see everything in my browser (or even everything on my screen) and whittles down the bullshit before it ever reaches me
I would happily pay a subscription to have a version of the app with no adds and a way to block ai. It has gotten to the point where it is barely usable between the barrage of ads and ai slop!
See what to build and who will buy it
- 2 product ideas with the smallest useful version and pricing
- 5 places to find your first customers
- 302 more quotes from people who have this problem
- Current workarounds, existing solutions and risks